Yujia Zhao
Work
About
Hey, I'm Yujia,
Product Designer & Strategist
Crafting scalable product experience for enterprise users and complex product ecosystems, blending system thinking, interaction details, and business growth, while grounded in true insights about users.
Recent focuses include data platform tools, data transformation orchestration, product-led growth, onboarding, platform services & patterns, cross-ecosystem integrations, etc.
0 to 1
UX architecture
vision
Alteryx One, re-architect a hybrid platform for data analysts
Zero-to-one information architecture design to overhaul the structure of a hybrid platform for data cleasing and analytics.
READ MORE →
pattern design
leading without authority
product manager hat
Defined the short-term requirements, long term strategy , as well as UX pattern for how to gate and upsell capabilities that meet the various user needs and business needs across 3 editions x 4 system roles.
READ MORE →
trial & GROWTH
onboarding
journey design
Improved trial-to-paid conversion rate by 200% through journey & friction analysis, A/B testing experiments, and streamlining user experience.
READ MORE →
partner integration
onboarding
journey design
Designed the end-to-end experience of Google Looker Studio users navigating from Looker Studio to Alteryx to ingest and clean data, and then to use the clean data back in Looker Studio for reports.
READ MORE →
Yujia Zhao
Work
About
Hey, I'm Yujia,
Product Designer & Strategist
Crafting scalable product experience for enterprise users and complex product ecosystems, blending system thinking, interaction details, and business growth, while grounded in true insights about users.
Recent focuses include data platform tools, data transformation orchestration, product-led growth, onboarding, platform services & patterns, cross-ecosystem integrations, etc.
0 to 1
UX architecture
vision
Alteryx One, re-architect a hybrid platform for data analysts
Zero-to-one information architecture design to overhaul the structure of a hybrid platform for data cleasing and analytics.
READ MORE →
0 to 1
leading without authority
product manager hat
Defined the short-term requirements, long term strategy , as well as UX pattern for how to gate and upsell capabilities that meet the various user needs and business needs across 3 editions x 4 system roles.
READ MORE →
trial & GROWTH
onboarding
journey design
Improved trial-to-paid conversion rate by 200% through journey & friction analysis, A/B testing experiments, and streamlining user experience.
READ MORE →
partner integration
onboarding
journey design
Designed the end-to-end experience of Google Looker Studio users navigating from Looker Studio to Alteryx to ingest and clean data, and then to use the clean data back in Looker Studio for reports.
READ MORE →
Yujia Zhao
Work
About
Hey, I'm Yujia,
Product Designer & Strategist
Crafting scalable product experience for enterprise users and complex product ecosystems, blending system thinking, interaction details, and business growth, while grounded in true insights about users.
Recent focuses include data platform tools, data transformation orchestration, product-led growth, onboarding, platform services & patterns, cross-ecosystem integrations, etc.
0 to 1
UX architecture
vision
Alteryx One, re-architect a hybrid data platform for data transformation automation
Zero-to-one information architecture design to overhaul the navigational framework of a hybrid platform for data cleaning and analytics.
READ MORE →
pattern design
leading without authority
product manager hat
Defined the short-term requirements, long term strategy, as well as UX patterns for how to gate and upsell capabilities that meet various user and business needs.
READ MORE →
trial & GROWTH
onboarding
journey design
Improved trial-to-paid conversion rate by 200% through journey & friction analysis, A/B testing experiments, and streamlining user experience.
READ MORE →
partner integration
onboarding
journey design
Designed the end-to-end experience of Google Looker Studio users navigating from Looker Studio to Alteryx to ingest and clean data, and then to use the clean data back in Looker Studio for reports.
READ MORE →